A proposed federal auto strategy is raising concerns about the future of Canada’s auto industry, including potential impacts on Durham Region, particularly in Oshawa, where auto manufacturing remains a key part of the local economy.
Unifor, Canada’s largest private sector union, is warning that a plan put forward by Conservative leader Pierre Poilievre could unintentionally limit future growth in the country’s automotive sector. The proposal includes a tariff-free “Auto Pact”-style system aimed at boosting domestic production, but union leaders say the approach may not reflect today’s global auto market realities.
Unifor President Lana Payne expressed concern that the proposal relies on outdated assumptions based on a 1965 trade agreement between Canada and the United States. She noted that the auto industry has since evolved into a highly globalized sector, with dozens of manufacturers operating across international markets, many without production facilities in Canada.
The issue is especially relevant to Durham Region, where the Oshawa Assembly Plant has already experienced job losses and production changes. Recent industry shifts have seen General Motors reduce operations at the Oshawa facility, including the elimination of a third shift, resulting in hundreds of job losses and broader impacts across the supply chain.
These developments are part of a larger challenge facing Canada’s auto sector, which has been affected by trade tensions with the United States. Tariffs imposed on Canadian-made vehicles have disrupted production and forced automakers to reconsider their operations, including moving some manufacturing out of Canada.
Payne cautioned that the proposed policy could make the situation worse by limiting investment opportunities. She argued that focusing only on North American production could create barriers for future growth, potentially discouraging automakers from expanding or reopening facilities in Canada.
She also emphasized that any strategy aimed at strengthening the auto industry must consider the real experiences of workers and communities that rely on these jobs. For regions like Durham, where manufacturing plays a critical role, long-term stability is essential.
The union believes that current proposals from both major political parties do not fully address the root issue: automakers benefiting from Canadian sales without a requirement to invest in Canadian production. Without stronger policies to link sales with domestic investment, Payne warns that job security in communities like Oshawa could remain uncertain.
At the same time, Unifor supports certain aspects of the proposal, particularly concerns around increasing imports of foreign electric vehicles and the need to protect Canadian manufacturing jobs. However, the union stresses that any solution must be comprehensive and aligned with the realities of global trade.
As discussions continue, the future of Canada’s auto industry remains uncertain. For Durham Region, where thousands of families depend on manufacturing jobs, the outcome of these policy decisions could have lasting economic consequences.


















