Canada’s two largest automotive rivals, General Motors and Ford, are reporting strong year-end vehicle sales despite ongoing concerns over U.S. automotive tariffs, offering reasons for optimism across the industry.
While sales of the Oshawa-built Chevrolet Silverado declined 8.82 per cent in 2025, GM remained the market share leader in Canada, selling just under 300,000 vehicles nationwide. The total represented 15.5 per cent of the Canadian market, marking a 1.9 per cent increase from the previous year.
GM brands Cadillac, Buick, and GMC all recorded sales growth in 2025, with Cadillac and GMC each posting their best total sales years on record. The company also remains on track to become Canada’s top electric vehicle manufacturer, as Cadillac EV sales surged 98 per cent year over year, making Cadillac the country’s leading luxury EV brand.
The Oshawa Assembly Plant continues to play a key role in GM’s North American operations, serving as the only GM facility producing both light-duty and heavy-duty Chevrolet Silverado pickups.
Ford Maintains Truck Dominance
Ford also had reason to celebrate, as its F-Series trucks remained the best-selling trucks in Canada for the 60th consecutive year. The F-Series also held the title of Canada’s best-selling vehicle overall for the 16th straight year.
In 2025, Ford sold 138,470 F-150 and Super Duty trucks, representing a 3.5 per cent increase compared to 2024.
Looking ahead, Ford plans to begin producing Super Duty trucks, including gas and electric versions, at its Oakville assembly facility in mid-2026, following the cancellation of the Ford Explorer EV and Lincoln Aviator EV programs. Additional EV production is expected later in the decade.
Despite tariff uncertainty and shifting production strategies, both automakers closed 2025 with strong sales performance and continued investment in their Canadian operations.
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